As the digital services marketplace continues to grow, Ads-Click is expanding to meet the demands of our worldwide customer base. We have secured additional expansion capital to support our international growth and have appointed new members to the management team to further enable us to anticipate market innovations and to continue providing the highest-quality, professional service to all of our customers worldwide.

Ads-Click has raised $3M in financing from a group led by its historical investor BayTech Venture Capital of Munich.  These funds will be used for technology enhancement and to support our international expansion in the rapidly-growing digital marketing services sector.

Christopher Wagner has been appointed to the role of CEO, replacing Pascal Rossini, who founded Ads-Click in January, 2004.  Mr. Rossini is assuming the role of Chief Strategy Officer and will spearhead Ads-Click’s innovation activities.  Other additions to Ads-click management team include the appointment of Andreas Pagel as Vice-President of Product Management. Pagel will partner with Ads-Click CTO Xavier Zeppetella and the engineering, operations and support teams to ensure the usability, relevance and reliability of the Ads-Click product suite.

More information

The Ads-Click Publisher platform will undergo maintenance on Friday March 14th at 12 a.m. Central European Time (UTC/GMT +1 hour).

Ads-Click advertisements could be stopped during a short period of time and you may experience some interruptions or difficulties accessing the platform’s backoffice.

Our telephone and email customer support will be impacted during this maintenance period. We apologize for any inconvenience this may cause and thank you for your patience. If any trouble occurs, please contact us at publisher_support@ads-click.com and we will get  back to you as soon as possible.

After SEM Search Engine Marketing, Ads-click is now launching a SMM offer (Social Media Marketing). SMM should not be confused with SMO (Social Media Optimization) which is optimization and not marketing.

SMM is a new way to generate and reach highly qualified traffic for online Business.
Generating leads and increasing sales remain the essential motors of SMM which differentiates itself with more precise targeting.Going beyond keywords, it is possible to convert profiles which are in the same city with the same passion for surfing for example.

Ads-Click provides advertisers with an offer that allows them to diversify ad distribution on social networks such as Facebook, Bebo, Youtube, Digg, Delicious, and Flickr.

In CPM (Cost per Thousand), CPV (Cost per view) or in CPC (Cost per click), we allow a great range of possibilities from branding to pure ROI.

This service is proposed in the same spirit as the SEM service in that all the sites selected are incorporated into a single account with statistics and reporting.
In the blink of an eye, it’s possible to analyze the performance of each campaign to optimize the return on investment.

This innovative service allows customers to focus on selling their products and services while we handle the advertising from A to Z and attract new customers. Our dedicated team of specialists handles everything from budget management to campaign optimization and provide clients with detailed reporting to easily track their results and ROI.

Social ads on Facebook:

This year Ads-Click is pleased to be a sponsor of the LIFT 2008 conference, taking place in Geneva on February 6th-8th.

Ads-Click supports an event such as LIFT08 because it spotlights key technology trends and their impact in 2008 and beyond. The conference also allows participants to develop networks, find partners and develop new ideas to take their projects to a higher level.

As part of Ads-Click’s new Search Marketing Advertising product launch, each LIFT participant will receive a special advertising voucher worth 100€ for Search Marketing campaigns running through 31/03/2008. 

We hope to see you at the conference!

Ads-Click today has launched a whole new advertising service – Ads-Click SEM – that makes it easier for all kinds of advertisers to navigate the complicated world of online advertising and also makes handling multiple campaigns significantly easier for experienced advertisers already using Adwords, YAHOO! or other self-service solutions thanks to a single account for all campaigns.

In just three easy steps, Ads-Click SEM allows customers to focus on selling their products and services while we handle the advertising from A to Z and attract new customers. Our dedicated team of specialists handles everything from budget management to campaign optimization and provide clients with detailed reporting to easily track their results and ROI.

Reflecting on the Techcrunch post

Micro Social advertising is a major evolution in how to produce advertising. From the «portal centric» dimension (search engine, big portal, ad network), advertising evolves towards the notion of «user centric» which is the perfect finality. In this trend, it is the consumer that defines for himself and his community of interest the formats and the advertisements. He has and leaves the complete control over the diffusion of these ads to the members of his community.

In the future, advertisers will no longer purchase millions of impressions, but rather user profiles and behaviors, and for this, they are ready to invest massively and by doing so create a new ecosystem in which the end user will play a critical media role which over time will surpass that of traditional media.

This new dimension will overwelm the global advertising sector and microsocial advertising is one of the first pillars that shows a direction that is in perfect accord with the tendencies that govern the digital universe today, going from the direct economy to virtual worlds.

Pascal Rossini - CEO

Geo-targeting is the most exciting way to reach local audiences on the Internet. It is becoming an increasingly valuable tool for national markets as they look for ways to tailor their messages and offers to consumers living in different geographical areas. Businesses focusing solely on limited geographical locations are looking to geo-targeting in order to help them to issue messages and offers to customers in their local areas with no waste of advertising dollars for areas not of interest. It can be defined as the capability to target potential customers by geographical location and it is also known as “localized online advertising“.

Geo-targeting will give you the capability to send ads only to the clients that live in selected geographic locations; it enables you to display your ads to potential customers located or interested in particular geographical areas within the market selected for your account.  It gives you the opportunity to promote your business to a local audience and consumers within the entire market. 

Basically geo-targeting is a method to regionalize ads on websites, cashing in on people in certain areas with certain available goods. It gives advertisers better value for inventory and boosts revenue streams by better targeting ads. This approach enables advertisers to target users based on their geographical location, to serve customers regionally and to increase brand/product awareness levels in specific geographical area. The advantage of the Pay Per Click search engine that offers geographical targeting is that it provides targeted visitors to advertisers willing to invest the extra dollar for qualified prospects.

Advertisers benefit from this model by using keywords containing the name of the specific geographical region.  Putting the name of your geographic region into the title or description of your listing also increases your return on investment. The geo-targeting approach targets advertisements geographically based on: 

• Country
• State
• DMA (Demographic Metropolitan Area)
• City
• Zip code 

Geo-targeting can be helpful for: 

• Small businesses that want to drive traffic to their physical store by targeting customers searching online for local providers of goods and services
• Service-oriented businesses or individuals, such as plumbers or estate agents
• Regional businesses looking to target customers interested in products and services in a specific physical location
• Large businesses that want to drive customers to their website and/or physical shop location

Online advertising reaches everyone in the world with access to a website. If your business would like to run an advertising campaign targeted to a specific region, geo-targeting; a way to geographically localize advertisements, can be the answer.