Ads-Click
White Label

Features

ADS-click White Label is designed with innovative technologies and features that enable you to offer a new advertising and publishing experience to your business partners.

Main features

Integration features

Publishing features

Advertising features

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Main Features

Full Back Office

The feature
ADS-click's ad serving technologies (ads servers, contextual engine, log servers, and administration tools) are managed through a fully featured back-office. This web-based management interface pilots every setting of your online advertising campaigns: account management, ad formats edition, targeting, performance reporting or forecasts.

Your advantage
Every single functionality of ADS-click's private-labelled solution is managed through a easy to use interface. The Back Office is web-based so that you can operate from any computer equipped with a standard web-browser.

Self-service user registration

The feature
ADS-click's private-labelled solution allows you to recruit advertisers, publishers and ad agencies online.
Your partners enter a web-based management platform. They register online and handle all the settings themselves.

Your advantage
Your business is automated, reducing operations cost.

Reports - Graphs - Invoices - Forecasts

The feature
24/7 performance reports and forecasts with graphs are available through ADS-click's back-office in Excel, HTML, CSV or PDF formats:

Administrator:

  • Credit card billing summary
  • Invoice billing summary
  • Performance by advertiser (within category)
  • Performance by advertiser's category
  • Performance by advertiser and category
  • Advertiser account details
  • Performance by publisher (within category)
  • Performance by publisher's category
  • Performance by publisher and category
  • Publisher account details
  • Performance reports by day (with graph)
  • Performance reports by keyword
  • Bidding report by keyword
  • Over budget clicks

Publishers:

  • Banner reports
  • Keyword performance
  • Publisher earnings per month

Advertisers and ad agencies:

  • Credit card invoices and receipts
  • Invoice in arrears
  • Credit card transaction history
  • Performance by campaign
  • Performance by ad reports
  • Performance by keyword
  • Performance report by day
  • Performance by sub-network

Your advantage
ADS-click performance reporting services allow full control over every aspect of the advertising business. Web page monetization is precisely logged, monitored and forecasted for every partner in your advertising business.

Bidding marketplace

The feature
ADS-click turns your website into a keyword bidding marketplace. You set the starting bid, the minimum increment and the currency.

Autobid does the job for you:
Advertisers set the maximum CPC they are willing to pay for each keyword. The software automates the bidding process, maintaining the CPC 1 cent above the previous CPC position.

Your advantage
You define your sales and marketing strategy and manage the business relationship with your advertisers. You control your earnings and you define the margin for publisher affiliates.

Multi-language Contextual engine

The feature
ADS-click's proprietary automatic contextual engine scans pages and ranks keywords that are truly relevant to the content, automating contextual ad placement. The contextual engine's architecture is designed to support all languages, including Asian ones.

Your advantage
ADS-click's private-labelled solution is a cost-effective reality for any company planning a multi-country or multi-language strategy.

Prohibited fraudulent clicks and impressions

The feature
ADS-click integrates an automated fraudulent click prohibition system based on client identification, location, and activity analysis. As soon as the software detects frauds, clicks from the selected IPs are blocked.

ADS-click is constantly improving the efficiency and intelligence of its click fraud detection engine, while providing more sophisticated business tools that can help decision makers run their advertising system with optimal results.

Your advantage
As new robots and new forms of fraud are created daily, ADS-click's algorithms are adjusted to counter such types of criminal business activities better, increasing the number of qualified clicks and providing the highest levels of transparence to advertisers trusting our system.

Category management for matching

The feature
ADS-click allows you to define custom segmenting categories to classify publisher sites and advertisers.

You can apply any business rules to these categories, such as differentiated starting bids, adding or removing value to ads linked to specific categories. The back office will also provide you reports on each category's performances.

Your advantage
You define your own segmenting criteria. Their use increases ad targeting relevancy and advertisers' ROI.

Keyword blacklisting

The feature
You have the ability to define a list of unwanted keywords on your networks.

Your advantage
You control the quality and relevancy of your ad network by guaranteeing that only valuable ads will be published.

Editorial validation

The feature
Advertisers and publishers registering for your program can be validated either automatically or manually.

Your advantage
You define the degree of your implication regarding subscriptions validation. Your business can be fully automated if you wish.

Alerts

The feature
ADS-click's private-labelled solution comes packed with a fully customizable alert system. E-mails are sent when users need them, for example, when maximum budget is reached.

Your advantage
Your business can be optimized without your partners having to permanently connect to the platform.

Integration features

Customizable Graphic User Interface

The feature
ADS-click's modular graphic design fits any corporate identity.

Your advantage
We will design a platform so in phase with your image that your customers will never notice the technology behind your business. ADS-click's brand name will never appear on your interfaces.

Multi-language interface

The feature
ADS-click's advertising solution is available in every language, including Asian ones.

Your advantage
ADS-click is a valuable solution for any international player whose markets covers several countries. ADS-click follows companies' international expansion by adding languages to the interface.

ASP or hosted solution

The feature
ADS-click is available in ASP mode with 24/7 operation, or it can be hosted on your own servers.

Your advantage
ADS-click's private-labelled solution is adaptable to any corporate needs:

  • ADS-click private-labelled solution in ASP mode frees you from network architecture constraints.
  • The hosted solution will grant you full control over your business.

Whether you choose an ASP or hosted solution, we handle the technological aspects for you. You can therefore concentrate on sales and marketing operations.

APIs available for further integration

The feature
ADS-click has devedloped and released internal and external APIs to integrate the solution with any business software, such as payments solutions, ERPs, CRMs, ad agency software and SEM tools.

Your advantage
ADS-click's private-labelled solution is ready to be implemented into any business environment. Our internal APIs will simplify your workflow and the external APIs will connect you to an array of business software. For example, interacting with ad agencies' SEM tools will offer you a huge source of advertisers and broaden your revenues.

External ad feeds publishing

The feature
You can publish any external XML feed with CPC value through ADS-click's solutions.

Your advantage
Your business is kicked off in record time without jeopardizing your current revenue source. As you begin to recruit your own advertisers, you continue to display the ads from your actual ad provider.

Publishing features

Automatic and Manual targeting

The feature
Automatic and manual targeting settings are available:

3 fully automatic targeting modes:

  • Contextual engine: ADS-click's multi-lingual contextual engine scans web pages to rank relevant keywords and target content matched ads.
  • Meta-keywords: Ads are displayed in relation with the site's meta-keywords.
  • Search engine field: Ads are matched to the keywords that the end user types into a search box integrated to your website.

Manual targeting mode:
You decide and type in manually which keyword is relevant to which ad display.

Your advantage
ADS-click's extensive targeting capablities combine the power of content analysis with a manual approach, adapting ads to websites' specific audience, increasing average CPCs.

Real-time ad previews

The feature
As publishers set the content matching method, the back-office displays a preview of the ads that will be shown in the banner as well as the identity of the advertisers who will publish ads on the page.

Your advantage
Publishers check which ads will be displayed on their site before activating the banners.

Top

Keyword and advertiser exclusion

The feature
ADS-click's private-labelled solution allows publishers to define a list of keywords and any advertiser that they do not want appearing on their pages.

Your advantage
Publishers have total control over who is advertising on their website.

IAB and innovative ad formats

The feature
ADS-click's platform comes loaded with every ad format available on the market today, plus some innovative formats.

IAB standard formats are available, as well as custom HTML ad editing and a choice of ADS-click proprietary ad formats, including adSmartlinks.

adSmartlinks
adSmartlinks appear in a web page's content as links shown in the page's text. The related ads appear when the web surfer's mouse passes over the links.

adSmartlinks dispose of a very high visibility on your pages. They stay discreet, but are a new revenue stream for publishers.

Your advantage
Offer a complete affiliation product to you publishers with an all-in-one solution containing every ad format available on the market today.

Javascript or XML feed ad integration

The feature
Ads are displayed by two possible methods:

  • A short javascript tag can be copy-pasted into website pages. This script is copied only once, meaning that every change made in the publisher's back-office is automatically applied to the ad banner.
  • Publishers can be provided with an XML feed providing them with more control over the display.

Your advantage
Javascript allows your publishers to easily integrate and modify their banners, and XML integration will provide them with more flexibility.

Ad display customisation

The feature
Publishers access a web-based ad display customization interface including: format, colour, and alignment settings. Custom HTML formats can also be integrated.

Your advantage
Ads are really integrated into the design of the website.

Advertising features>

Keyword suggestion tool

The feature
When advertisers enter a keyword they want to bid on, the software automatically proposes other related keywords to choose from.

Your advantage
Keyword suggestion broadens your revenue sources by inciting advertisers to buy more keywords.

Budget capping

The feature
Ad campaigns can be stopped when they reach a set daily budget or when the campaign's total budget is reached.

Your advantage
Extensive set-up capabilities are given to advertisers who gain total control over their costs.

Part-timing

The feature
The back office allows advertisers to schedule their ads to appear during a specific time of the day or on particular days of the week.

Your advantage
Extensive planning capabilities are given to advertisers. They control their targets as well as their budgets.

Credit card or invoicing payment methods

The feature
Advertisers can choose to pay for their ad campaigns with standard credit cards, or they can be invoiced.

Your advantage
You can accept advertisers paying either by Credit Cards or via invoices, according to your business model.